Say What? : Did you know only 5 hours from London, there is a zoo that you can discover 7 continents and has over 7,000 animals. Pairidaiza Zoo in Belgium, where you can stay overnight with penguins, polar bears and tigers. In boast to have the biggest Chinese and Indonesian garden in Europe, in fact it takes two whole days to explore the entire zoo. Check out @camwhithall to get a tour of the Pairidaiza Zoo.
The Break Down
The Art Of Believing & Achieving - An interview with Mitch Brookes
Social Club Officially Open- You can officially Sign up for our Social Club
Next On 243: An Interview With G-EAZY
👇 BTS: Get the Behind the scenes and exclusive footages
THE ART OF BELIEVING & ACHIEVING
Mitch Brookes w/ 243
Today, we have an incredible story to share with you that will leave you feeling inspired and motivated to chase your dreams.
Meet Mitch Brookes, a born and raised beach lover from the small town of Kiama, NSW in Australia. At just 20 years old, Mitch achieved something truly remarkable. He transformed his side hustle into a groundbreaking creative agency that is set to revolutionize the music and hospitality industry. Impressive, right?
Now, let us take you back to where it all began. Originally studying architecture, Mitch decided to take a break from his studies in early 2010 and embark on an entrepreneurial journey. With a deep-rooted passion for music and events thanks to his upbringing in the Sydney nightlife scene and rubbing shoulders with legendary figures like Ajax, Bang Gang, Starfuckers, Whatsonot, and VanShe - Mitch knew he had found his calling.
His journey led him to Queensland where he discovered a gap in the local music and hospitality industry. It started with a sold-out show at a club that earned him $10k - the birth of his first event company called Playground Promotions. From there, Mitch's career skyrocketed as he created, toured, and sold out events across Queensland's hottest spots like Airley Beach, Gladstone, Brisbane, Sunshine Coast, Noosa, Gold Coast, and Byron Bay.
But wait! There's more. Following his remarkable achievements in event management, Mitch was recruited to spearhead the rebranding and management of a local nightclub now known as The Helm. His efforts drew in over 2,000 local patrons weekly with acts like Peking Duk, Lil Jon , Flosstradamus , Hermitude , WhatSoNot , and many more, resulting in consecutive sold-out shows for an entire year. Talk about a wild ride!
Not one to rest on his laurels, Mitch took on the role of entertainment and marketing manager at The Big Pineapple Music Festival, which he successfully grew from 5,000 patrons to a whopping 15,000 in just one year. During this time, he also ventured into the world of digital marketing with Pineapple Xpress and event management with Paradisco events and touring. Working alongside acclaimed artists like DOM DOLLA , Safia , Motez , Touch Sensitive, and many others, Mitch continued to make waves in the industry.
And then came the unexpected halt - the global Covid crisis. But guess what? Mitch didn't see it as a setback. Instead, he embraced it as an opportunity for self-discovery and creative growth. He embarked on a trip around Australia, rekindling his spirit and harnessing his creative mindset.
As the world began to reopen its doors, Mitch saw Bali as a tremendous opportunity to expand his digital marketing agency formerly known as Pineapple Xpress. Now rebranded as "Something Good Agency," Mitch has collaborated with some of Bali's top restaurants, bars, and super yachts - Lago, Lima Bay , The Galileo , Yuki , Ulucliffhouse , Friends Bar - infusing their brands with vibrant and interactive experiences that leave people wanting more.
Mitch's journey reminds us all that sometimes our work can consume us if we let it. He encourages us not to succumb to self-imposed pressure but instead prioritize a healthy balanced lifestyle - getting enough sleep (at least 7 hours!), exercising regularly, maintaining a healthy diet, and having an active social life.
Looking ahead to 2024, Mitch's primary goal is clear: crafting unparalleled experiences for leading hospitality brands in Bali and beyond. Something Good Agency has already proven itself as a successful creative powerhouse, transforming both start-ups and established businesses with innovative content creation, expert event management, and strategic marketing expertise.
Mitch's story is a powerful reminder to us all that we shouldn't let fear or judgment hold us back from pursuing our dreams. Success is attainable if we have faith in the process, stay determined, and surround ourselves with supportive individuals.
So, go ahead and take a leap of faith. As Mitch says, "Back yourself, believe in yourself, and ignore all the noise around you." Who knows what incredible journey awaits you?
Wishing you an inspired day full of endless possibilities
FAST TALK
Who Inspired/Impacted you the most in your career?
"An influential friend and music figure, Mark Pico - former director of Big Pineapple Music Festival, who showed me an innovative approach to building a successful business at a young age. His guidance inspired me to push myself through hardship and continue to develop personally and professionally.
NEXT ON 243
An Interview with G-Eazy: He discusses his time away, and declares “I want my seat at the table”.
Our Social club is now looking for members to build new friendships or build their network. 243 Social Club is your official 3rd place. We are partnering up with the best Health Clubs, fitness classes, and restaurants to give you a one of a kind live experience. Think of it as a less pretentious SOHO house.
Our social club is a vibrant community designed exclusively for creatives and entrepreneurs. We aim to provide a supportive and inspiring environment where individuals can connect, collaborate, and thrive. Whether you are an artist, writer, designer, or business owner, our club offers a unique space to network, share ideas, and gain valuable insights from like-minded individuals. Through a variety of events, workshops, and networking opportunities, we foster a sense of community and encourage members to explore their passions, develop their skills, and pursue their entrepreneurial endeavors. Join our social club and become part of a dynamic community that celebrates creativity, innovation, and the entrepreneurial spirit.